Help for Dysgraphia †Hands off Content; Hands on Style

Teaching children who have learning challenges can be particularly challenging. How do you make sure that your requirements and expectations don’t exceed—or underestimate—student abilities? One homeschooling mother of a teenage son with dysgraphia recently posed this question to us: My son is 13 years old. Although he adds each dress-up that is required, his writing is still choppy and definitely lacking in content. He writes the absolute bare minimum and gets very upset if I ask him to elaborate on anything. He argues that he met every requirement, so why should he add any more. I don't know what to say to this. He has dysgraphia, so I worry that I am asking more of him than he is capable of, but I also worry that if I continue to accept mediocre papers, he will never strive for more.    Reflecting on her own experience as a mother of children with a learning disability, IEW author and Accomplished Instructor Jill Pike offered some practical suggestions: I’ll start with Dr. Webster’s edict: hands off content; hands on style. There isn’t much you can do about content, which will come in time, but you can focus on the style. Before he goes off to write, take some time and go through all the dress-ups and discuss possible options. Your modeling for him will help immensely. His dysgraphia is likely what is holding him back. If writing is so difficult, he will seek to use as few words as possible to reduce his pain. I don’t blame him! I would do the same thing. So you might want to work with him and be his scribe. Not only will that free him to be more verbose, it will give you the opportunity to continue to model good writing. When I do that with my kids, I will often say, â€Å"What do you think about this †¦ ?† or â€Å"Did you mean to say †¦ ?† That way they feel like the work is theirs. I have a few pretty dyslexic kids. I ended up helping them with their essays all through high school in this way (scribing and coaching), and because of it they made huge strides. I have yet to see this kind of extensive helping hold a student back. They have all flourished in college after getting just a little more help with their first college paper or two. As to motivating your son, there is no talk better than Andrew Pudewa’s Teaching Boys and Other Children Who Would Rather Make Forts All Day. Other aids for children with dysgraphia include trying a variety of pencil grips, writing on a whiteboard instead of paper, utilizing a keyboard, or gauging understanding through verbal responses. For more information about dysgraphia, visit the National Center for Learning Disabilities website. Working with students’ learning differences, teachers and parents find IEW’s program of Structure and Styleâ„ ¢ builds confidence and competence through flexibility, clear guidelines, and ongoing support. Have a question or an IEW success story to share? Let us know! Thank you! Permalink By DiniApr28 I needed to hear this. Our d is a bright 10 year old, we are doing IEW for the second year and her writing is ... , I dont find a word to describe it. Each one of the sentences is sounding good or not bad by itself and she gets better in using the style technics, but they often do not connect whatsoever. In a way I was wondering how can I teach her how to think? I sometimes sit there and dont even know how to edit it without rewriting the whole thing. For her last essay, I did what you just wrote, talk with her about her ideas and then writing it for her. I felt bad doing it, as if I was doing the wrong thing, but I remembered Andrews saying: You told him what to write! Yes! Because if he doesnt write, how can he learn how to write! So I justified myself that I was modeling for her. And I guess I did. As we were sitting there and I wrote her ideas for her, her eyes lit right up as she saw her interesting thoughts appearing on the paper and making sense. Thank you for the encouragement that I am on the right track. Log in or register to post comments

Financial Analysis of Oracle Corp Essays - 2605 Words

Financial Analysis of Oracle Corp INTRODUCTION Background and History Oracle Corporation is a technology company that supplies software for the use of information management. They develop, manufacture, market and distribute computer software that helps other corporations manage their data so they can better grow and prosper. In 1977, Larry Ellison, Bob Miner, and Ed Oates founded System Development Laboratories. After being inspired by a research paper written in 1970 by an IBM researcher titled â€Å"A Relational Model of Data for Large Shared Data Banks† they decided to build a new type of database called a relational database system. The original project on the relational database system was for the government (Central†¦show more content†¦Currently, Oracle is the fourth largest consultant as they spread into Brazil, China, Cyprus, Malaysia, and New Zealand. In 1989, Oracle Corporation earns $571 million while opening up shop in Chile, Greece, Korea, Portugal, Turkey, Venezuela, and Taiwan. They now sell products in 86 countries around the world. In 1990 Oracle reaches $916 million and 1991 they reach $1,028 million in revenues while expanding to Belgium, Argentina, Colombia, Costa Rica, and the Philippines. Revenues steadily grow to $8,827 million in 1999 and Oracle Corporation conti nues to improve on its product, releasing Oracle8i, the first Internet database, the same year (Oracle Corporation, 2000a). Business Description Oracle designs, develops, and supports computer-software products. This software is used for database management and network products, application development productivity tools, and end user applications. The company’s principal product, the oracle relational database-management system, runs on supercomputers, mainframes, microcomputers, and personal computers. The company also offers consulting, support, and system integration services for its customers. Oracle Corporation provides the software that powers the Internet. Industry Attractiveness Oracle Corporation is the one of the largest suppliers of database software.Show MoreRelatedStudent1522 Words   |  7 Pagesto get you started on your analysis and to focus your attention on a few critical points. They are not necessarily the final goal of your analysis. Oracle Systems: 1. TYPO: The two quarterly figures, $230,187 and $174,673, listed as â€Å"General and admin† in Exhibit 1 should be listed as â€Å"Total operating expenses†. 2. NOTE: Exhibit 6 presents common-sized financials for the industry, not Oracle systems. 3. 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Essay on Genesis - the Evolution Rise of the...

Genesis: The formation and rise of the Gangster Disciple Nation The history of the Gangster Disciples is one of many facesÂ… in order to understand the whole story; one must understand that it is in reality the telling of three different stories, all of which took place at the same time. The story of David Barksdale and Mac Aurthers Davids and Devils Disciples, The story of Larry Hoover and Andrew Howards Supreme Gangster Nation, and the story of Jerome Freeman and Harold Walkers Black King Cobras. These are the Fathers of the Black Gangster Disciple NationÂ… David and Devils Disciples: Also known simply as the Devil DisciplesÂ… D.D.D. was formed on the south side of Chicago in a hood known†¦show more content†¦Martin Luther King and became a part of what was then known as the Chicago Project: whose basic goals were to improve the life of inner-city youth, such as the gang members. The Black King Cobras: The Black King Cobras were also formed in the Englewood area of Chicago. They formed in August of 1960, and were lead by Jerome Prince Shorty Freeman and Harold Money Walker their history is very similar to that of Davids and Devils Disciples, because they were such a close group from the start. Being formed for much of the same reason and having such a similar history to that of the Disciples I will only touch on a few important parts of their history. First: they were the first gang in Chicago (Quite possibly the whole USA too) to ever using gang signs. The sign was the formation of 2 hands in the shape of a Cobras head. Second: in 1962 a young man named Larry Hoover had sex with Jeromes then girlfriend. This would be the start of a resentment that would last for three decades. Third: Jerome was always really big on Black Rights and Political activism. He began to teach both Harold and Durkey about the Black Nationalism Movement, after a while this moved to include many others, among them where David, Mac, Shell, and Howard just to name a few. The Supreme Gangster Nation: The Supreme Gangster Nation was a gang on the north side of

Management Development Process - Leadership Learning and Development

Question: Discuss about the Management Development Process - Leadership Learning and Development. Answer: Introduction The effectiveness and proficiency of a system along with manpower has an implacable impact on the organisations performance. The efficiency of the management both in the private and public sector considered to have significant importance determining its success or failure. Considering that organisations across different industries have started to pay more attention on upgrading the skills and knowledge of its mangers. In other words, setting higher performance level of these managers through management development practices. The shifting nature of the organisation demands a higher level of competencies that may sometime evolves naturally in the system or mostly introduced to the mangers through development and training programs. The essay would discuss numerous theories and models suggested by scholars to support achieving a successful management development. A blend of both education and experience is required to propose change in the traditional management philosophy. Therefore, mangers would need a balance of technical, conceptual and social knowledge through management development programs (Werner DeSimone., 2009). The study will discuss the conceptual understanding of new global economy, its implication on the organization and over the managers leads to their development initiative. Also conducts a critical evaluation over the existing Management Development models theories and extent to which they create better managers in view of business perspective. Management Development The concept of management development has been explained in numerous ways with different perspective of management, human resource and leadership. It is said to be a structural process through which managers enhance their skills, knowledge and competencies using formal and informal learning methods (Wexley Baldwin, 1986). These methods idealise to improvise the performance of both organisation or at individual level. According A Carter (2002), the changing nature of organization in the face of technology or striving competition, management development faces change in demand creating continuous upheavals in the organisation. Every work in the organization is majorly concerned with being effective. One of the key factor of achieving organizational effectiveness is a successful management of introducing change and innovation. A learning organization comes to the picture to advocate and implement change in the management procedures. The process of Management Development and leadership is majorly considered as a process of learning for managers and leaders through recognised opportunities provided by the processes (Sadler-Smith, 2011). As cited by Boyatzis, (1982) a manager is a person whose concept of the organisation in based on the competitive advantage, the work of manager is starts from planning till providing results. On the other hand, leader is the one who has organisational philosophy rooted in its practice and mission; he inspires, motivate as well as can implement change in the system (Campbell, et al., 2003). The three most important factors those account for maximum organisational success are Role Concept; it is about how an individual seek his or her approach towards organisational goal and invest time accordingly; Management/leadership skills, the extent to which an individual has upgraded its skills and Inner-game of management explains the inner mind-set that an individual need to controls, source of self-esteem etc. therefore, management development intervention may cover all the areas such as planning , organising, implementing of strategies, coordinating and resources of people, depending upon the nature of the organisation, management role as well as factors such as career planning, etc (Burgoyne, et al., 2004). As quoted by CIPD, (2014) The word leadership mostly interchange with the term management but it reflects only few features advocating the managers role, also they are not always associated with the formal role or functioning of the manager. Irrespective of their differential the general management activities is commonly associated with all the managers which also includes the first line supervisors, need to showcase leadership qualities at some level. Purpose of Management Development The term manager covers a larger area of work competencies required at every level moving the ladder from middle management to the senior management, handling a team of diverse line managers. It is the manager who often takes the role of project management along with its team of individuals, all with different management development need. CIPD, (2012) suggested that managers at each level require certain skill enhancement associated with people management role, all these skills are required to be developed. It may be a mistake to consider well-qualified people taking promotion would naturally assimilate in the role of people management and other responsibilities assigned to them. Process of Management Development As cited by Tejinder Sharma, (2012) Management development accruing as a result of learning is mainly divided into three categories integrated managerial process, informal managerial process and formal management development process. Learning is a natural process it eventually leads to effective planning, management development is a result of effective planning. The informal managerial development process also called as accidental processes occurs within managerial activities. It has an intension of task performance, may not be planned in advance and has no clear development objectives. Integrated managerial process occurs within managerial activities, having an explicit intension of enhancing both task as well as performance. It is way more structured, planned and is reviewed beforehand, resulting in the development by boss and subordinates (CEML., 2002). Unlike informal process it is owned by the managers with clear development objectives. The formal management development process is way more planned other than the normal managerial activities. The prime intention of this process was managerial development and are therefore structured as per the development need by the developer. This process is also planned beforehand and are reviewed time-and-again to assimilate the learning experiences. This process is owned more by the developers than the managers (Sharma, 2012). As suggested by Holman (2000), four approaches can be related to management development such as: Academic Liberalism i.e. through academic resources; experimental liberalism i.e. something that comes through experience; experimental vocational i.e. where the managers experience comes through from practices within the organisation and experimental critic, it is where the learnings has been sought by the managers by becoming critical. The Academic liberalism is provided by universities through different courses or programs facilitated at managerial levels. This was also sought that education is not the only resort to yearn knowledge and skills, therefore work experience is valued at a larger level. It was realised that experience derived from work in hand can prove to be more powerful than book knowledge. Management development has a prime focus over improving the individual as well as organisational performance through a designed and structured learning process. CIPD (2014) cited, along with the employee belonging to other group, having an initial consideration way ahead in the process planning the management development is required to identify the skills that are required by the organisation, group and individual. To plan management learning and development activities it is important to analyse i.) audit the current as well as analyse the future organization development needs in terms of what knowledge and skill they may require along with the pool of management skill an organization may require today as well as in future. ii.) Conducting an assessment of the current as well as potential capabilities of the existing manager workforce within the organization. iii.) producing as well as implementing management development plans, policies and practices to meet identified need through e ducation and training program. In order to conduct a need assessment of the managers as suggested by CIPD (2010), are management competence which stands for a comparison between the existing competencies with the required ones via a specific competency framework in other words Competency Based Approach and other method is through the development centres. These development centres help analyse an individual on the basis of its set criterion and gives a clear picture of individuals competencies as well as capabilities to the organisation. Multi rates Feedback and full 360-degree feedback are also considered to analyse the individual performance and requirement of management development initiative. Changing Dimension of New Global Economy The worldwide expansion of economies is creating possibilities for existing industries to explore new markets and wider customer segment. The international exploration with limitless boundaries, having minimal government regulation is creating new world for existing organisation across the globe. The dynamic level of competition across industries are emphasising industries to explore new markets with diverse cultures, needs and languages. The global organization fear the challenge of retaining management and global staffing with a workforce that has diverse nature of language skills, culture and different set of priorities. Considering the changing trends, the organisations would need to adapt to management development practices to help them adapt to the diverse global and labour market conditions (Hirish Carter, 2001). To customised the existing pool of management workforce with the evolving economic trend, management development process initiates practices and approach that involves changing the core competencies of the managers. Practices supporting to management development are imperative to help managers adapt to the new organisations culture along with promoting certain ethical values in the system (Friedman Westring, 2015). The process of management development would help senior managers to learn to delegate human resource responsibilities to the line managers, create corporate unification after a successful merger acquisition and enhancing exposure to international as well as global markets. Management development approach to respond to the changing global market need to be anticipatory, to prepare mangers so that they can contribute to long-term success of the organisation; reactive, the managers are capable to respond to unexpected changes or are competent enough to resolve performance related issues; motivational, the managers are required to be motivated enough to have a success career (Burgoyne, et al., 2004). Theories and Models of Management Development Management development is a process that needs to be inculcated in the system to upgrade the skills, knowledge and capability of managers to perform at their best level. The approach to create a workforce adaptive to the changing trend as well as management of workforce as a team acts as a management development theories and models. Action Learning as cited by CIPD, (2012) is based on an argument that in a dynamic and turbulent business environment the rate of learning exceeds the rate at which the organization is changing. This demands for an organization to stay ahead of competition and stay effective on the same hand. This action based learning mainly facilitates inquiry that enables managers to respond to certain insightful questions, along with that develop the ability to ask similar insightful question as a part of its operational activity. This activity mainly aims at solving problems in group and are considered as a better technique than those traditional form of learning. In some research it has been proved that Action learning is an effective management development technique, providing more opportunity to motivate the managers for future improvement (McCall, 2004). Coaching serves as a primary task function that is practiced to primarily improvise individual employees performance by taking an informal help or through a set of instruction of a skilled colleague. Coaching is one of the prime work-based methods that allows one-on-one training, personally tailored as per the need of an individual in confidence with the manager. The process of coaching in an organization targets higher performance leading to advancement at work level and also focusing on particular skills and goals of the management (CIPD., 2014). As argued by Sandler-Smith (2011), coaching was identified as an unsuccessful tool in many cases due to lack of integration with other LD activities or wrong type of coaching provided. A viable example to coaching was found with Sainsbury supermarket where coaching was successfully implemented to improvise the competitiveness of its senior managers. The program was proved to be cost saving from recruitment perspective, helping deputy mange rs move up the ladder to managerial position. Mentoring process is where a mentee learns from a mentor having more experience than him on an assigned task or management functioning in general. The evaluation, management and training group has identified certain pitfall that affect mentor programs identified 6 pitfall of the system i.e. lack of managers commitment in the process, inadequate person to run the mentorship program, lack of interrelated goals, superficial contact between individual and mentor, lack of partnership and absence of special features in the program. Conclusion In short, management development has a significant importance to achieve higher performance as well as managerial effectiveness, improving the managers performance and overall capacity. In the new global economy, management development helps managers to adapt to the frequent changes taking place, as a result of expansion or MA. Management development contribute to long-term success and resolve performance related issues. Coaching, Mentoring and active learning as some of the important theories and models of management development. References Burgoyne, J., Hirsh, W. Williams, S., 2004. The Development of Management and Leadership, UK: Lancaster University. Burgoyne, J., Hirsh, W. Williams, S., 2004. The Development of Management and Leadership Capability and its Contribution to Performance: the evidence, the prospects and the research need., London: Department for Education and Skills, Research Report. Bushe, G. Marshak, R., 2009. Revisioning organization development: Diagnostic and dialogic premises and patterns of practice. Journal of Applied Behavioral Science, 45(3), pp. 68-348. CEML., 2002. The contribution of the UK business school to developing managers and leaders, London: Council of excellence in Management and Laedership. CIPD., 2014. Management Development. [Online] Available at: https://www.cipd.co.uk/hr-resources/factsheets/management-development.aspx [Accessed 14 July 2016]. Friedman, S. D. Westring, A., 2015. Empowering individuals tointegrate work and life: insightsfor management development. Journal of Management Dev elopment, 34(3), pp. 308-312. Hirish, W. Carter, A., 2001. New Direction in Management Development, UK: The institute of employement studies. Sadler-Smith, E., 2011. Leadership learning and development for managers, Scotland: Edinburgh Napier University.

Suzuki Media Plan

Background Suzuki began operations 105 years ago by producing weaving looms to the silk industry in Japan. Twenty years later, Michio Suzuki had to patent his products to prevent replication. During this period, he managed to protect over 120 machineries and exported most of his inventions to other countries. Since the 1900’s Suzuki has improved its innovations through a careful study of the market.Advertising We will write a custom report sample on Suzuki Media Plan specifically for you for only $16.05 $11/page Learn More The company came up with the first trail car in 1937 (Global Suzuki, n.d.). Suzuki made huge sales until the beginning of WWI when the Japanese government deterred citizens from owning personal cars following the heavy traffic they caused. By 1951, the company embarked on full production of weaving looms, but one year later, the cotton industry collapsed causing major losses for Suzuki. It forced the company to develop products that would ease traffic in Japan. Most companies began producing bicycles, and Suzuki took the opportunity to develop motorcycles. Suzuki brand positioned itself through originality. It ensured development of unrivaled products while improving their innovations annually. Suzuki mostly targeted the middle-income civilians who needed small, comfortable, and cost effective locomotives. In 2011, Suzuki assumed the 10th position among multinationals dealing in the manufacture, assembly, and sale of automobiles. In 2013, Japan Automobile Manufacturers Association (JAMA) rated Suzuki, as the country’s second greatest producer and distributor of automobiles (Global Suzuki, n.d.). Suzuki’s ownership is a family affair considering that its current Chief Executive Officer is Osamu Suzuki. Suzuki’s venture into small cars including the Maruti 800 was its marketing strategy for developing countries especially India, Uruguay, and Latin American States. Marketing The 4Ps of ma rketing include product, price, promotion, and place. They influence the brand position of an organization in the target market. Product In 1955, Suzuki focused on the production of motor vehicles that had a fuel capacity of between 36cc to 300cc. Today, the company vehicles have a fuel capacity that goes beyond 950cc. Suzuki Suzulight was the first innovation with a 36cc capacity. The company manufactured it in order to fulfill the growing demand for automobiles following the conclusion of WWI.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For an affluent market, Suzuki mostly offers the guzzlers and SUVs (Global Suzuki, n.d.). In Latin America, Suzuki seeks to take a similar approach, as the Indian market. It will introduce Maruti 800 since the Latin American market seeks affordable products that are easy to maintain. In addition, Suzuki India provides all the spare parts needed for th e Maruti to function. Price Suzuki will import both second hand and new Maruti 800 to the target Latino market. A brand new Maruti will cost between $8823 and $8430 (Global Suzuki, n.d.). On the other hand, a second hand vehicle will cost a Latino between $5924 and $6100. Many factors will determine the variations in pricing including the consumers’ bargaining power. Other determinants will include political stability, technological development, and economic position of Latin America. Recession is a likely economic impediment to reduction in prices of the Maruti’s. This company targets audiences with different products and prices. Small cars are on a high demand because of their high speed, low fuel consumption, and affordability. It would be the best idea to introduce Maruti 800 into the market that highly demands these products. Place Suzuki’s location in over 20 countries across the world signifies its strong presence in Europe and the Americas. Besides, it h as branches in India and Uruguay making it possible to provide services to the North American market. India’s Suzuki Corporation majorly manufactures the Maruti 800 making it possible to supply the Latin American market with these products (Global Suzuki, n.d.). Maruti manufacturers create it for hectic tasks even though it cannot carry heavy materials. It has the ability to maneuver through rocky areas, as it uses limited fuel and can access both urban and suburban areas. In Latin America, Suzuki will supply Maruti 800 in Brazil, Uruguay, and El Salvador, including other areas of Latin America. The Maruti 800 serves terrains in Africa and India; there are high possibilities that it will serve Latin American States properly. Promotion Promotion refers to short-term incentives that seek to improve sales. Suzuki has been supporting sporting activities since the 90’s. This provides it with the requisite exposure for brand positioning of its products. In addition, it posts advertisements around stadia during sporting events.Advertising We will write a custom report sample on Suzuki Media Plan specifically for you for only $16.05 $11/page Learn More The company advertises on newspapers and television stations across the globe as well. Its most successful advert increased the purchase of Suzuki Chevrolet from 1985 to date. Through Rizla Suzuki MotoGP competition, many European markets learnt about Suzuki products in 2006 (Global Suzuki, n.d.). Other events include rallies that Suzuki supports. In other occasions, different sponsors often support events organized by Suzuki. Suzuki equally uses social media to reach out to audiences on Facebook, Twitter, and LinkedIn among other avenues. Industry Information Suzuki belongs to the manufacturing industry. It deals in the design, assembly, and marketing of automobiles in its 23 subsidiaries across the world (Global Suzuki, n.d.). Many external factors influencing sales in the a utomobile sector include politics, economics, technology, and competitor information. Politics A stable political platform provides an opportunity for companies to thrive. Politics influence relations between countries and citizens. This influences the exchange rates of currencies in the targeted countries. Latin America has an unstable political ground. Investors in these countries need to develop risk measurement policies in their media plans in order to develop solutions to business stability even when wars occur. Economics In the past three years, Suzuki engaged in extensive financial training of individuals in Latin America. The company realized that financial illiteracy makes it difficult for consumers to make wise decisions before purchasing products or services. In its attempts to market Maruti 800 in Brazil, Suzuki imported trainees from Peru to teach Latin Americans how to observe financial trends including differences in exchange rates (Global Suzuki, n.d.). This will hel p Suzuki in attracting several Latinos who will have interest in Suzuki stocks. However, other financial factors such as inflation are beyond the control of Suzuki and General Motors (GM) among other players in the market. When recession occurs, it increases the cost of importing used Japanese cars, and new ones; this would increase the price of the imported products, which could interfere with sales. Technology Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Information Competition from direct and indirect rivals often influences the business strategies adapted by various organizations. In Latin America’s oligopoly market, Suzuki is likely to face direct competition from Toyota and General Motors. An oligopoly market refers to an economy that receives investors and ensures fair distribution of the market share (Katz, 1995). This makes all companies significant to economic growth as opposed to a monopolistic market that focuses on the success of a single investment. Even though Latin America has an oligopoly market, a few investors have outlets in that part America. Toyota and GM are major competitors who invested in Latin America in the mid 90’s. Both GM and Suzuki manufacture automobiles that use the least amounts of fuel; this happens in order to capture the middle-income market in Japan and other targeted countries. According to Sarrazin (2011), Toyota understands the Latin American market well since among th e competitors, it has the longest history in North America. The oligopoly market provides equal room for expansion irrespective of company reputation, size, or ownership. Competitors Financial Information In 2009, GM filed for insolvency because its target market strategy did not succeed. It provided customers with Saturn and Hummer brands even though the Latin American market majorly sought affordable and easy-to-maintain cars. Following a change of strategy in 2012, GM accrued a profit of 3% from the increased purchase of the fuel saving vehicles (Bennett, 2014). The 2008 sales were the least promising with a 23% reduction owing to the poor entry strategy. It entered the market in 1925, and today sells its stock at 11.7 crore for the Latin American market. By the end of the fiscal year 2013, GM made a profit of over $797 million (Bennett, 2014). Toyota’s financial position in Latin America explains its stay in the country since 1990. In 2005, Toyota introduced the Innovativ e International Multi-purpose Vehicle (IMV) following the urgent need for affordable and cost effective automobiles in Peru. This followed a profit reduction of 19% in 2000 because it focused on selling guzzlers. In order to succeed in this market, Suzuki should sell the Maruti 800 alongside farm tractors because of the agricultural landscape. Brand Positioning Toyota and GM are overly careful about the cost of branding their products. Lately, the two assumed an online approach to advertisements, which save space, and money. Online advertising also has many audiences who access social media and the internet. Concerning the adverts, they often critique the adverts or products of the competitors. Toyota and GM are major players in this market, and there are advert slogans that state, â€Å"The better choice.† In a market infiltrated by two companies, such slogans are likely to attack the opponent. Other avenues of advertisement include sports sponsorships and erection of billbo ards on major highways. Even though Toyota accessed the market first, most Latinos prefer GM products because of their diversity (Ogier Bamrud, 2011). People get variety of products depending on price, quality, and products. GM also uses mergers to enhance its brand image. A prospective merger is with Fiat and Opel because the two have a strong presence in Latin America. Suzuki has prospects of venturing the market through Brazil. It needs to focus on adverts that support football in order to acquire public goodwill. Pricing Prado, Chrysler, and Saturn are most of the cars sold in Latin America. The response level towards the products was low since the prices range between $23,529 and $47, 000 (Sarrazin, 2011). Toyota, Opel, and GM currently engage in production of cost-effective and eco-friendly cars in order to attract the target market. These cars are almost 10 times low the price of the initial cars. Even though the competitors manufacture cars only, Suzuki produces variety of automobiles. If the target population fails to respond positively to Maruti 800, they are likely to purchase motorcycles, tractors, or bicycles. Pricing tactics are important to marketers; they need to learn from competitors. Media and clients equally provide sufficient information concerning pricing, and manufacturers need to respond proactively to such data. Suzuki should analyze annual financial reports of its predecessors in the Latin American market. This will enable it make an excellent decision concerning place of investment. Product GM manufactures and distributes Saturn, SUVs, Cadillac Escalade, Chevy varieties, and Sierra among others. The company brought in about 400, 000 different varieties of vehicles in order to serve the American market. Most of these vehicles had a good response in the US, but few Latinos had interest in the classy cars. If the merger with Opel becomes successful, GM will equally distribute Chrysler, which enjoys positive response from the United Sta tes’ market (Ogier Bamrud, 2011). GM exports such vehicles because its target market has a population of many affluent people and many poor people. The socio-economic difference is huge and provision of different products is an advantage to a manufacturer. Innovative International Multi-purpose Vehicles that Toyota developed are cost-effective since they consume limited amounts of fuel (Takahashi, 2014). Today even the Land Cruiser, Vitz, and Demio varieties are relatively small, but heavy duty. Introducing Maruti 800 into the Latino market will compliment efforts made by competitors. Maruti 800’s media strategy succeeded in the African and Indian markets. There is a high possibility that Latinos will embrace the automobile. Place Before determining the place of marketing, competitors assess the response levels to products manufactured by rival groups. Latin America demands for affordable services because the states still strive to fulfill primary needs. It would be u nfair to introduce expensive cars in countries that barely access luxurious commodities. According to Ogier and Bamrud (2011), GM invests in Brazil because the country responds positively to the Saturn Vue. Brazil is a country that hosts many footballers who would be willing to purchase expensive cars. Secondly, in comparison to other Latin American countries, Brazil has the greatest population and physical size. Brazil’s fame in Latin America makes it accommodate immigrants who show interest in foreign automobiles such as GM cars. Suzuki is likely to choose Brazil because of similar factors. GM’s showroom in Mexico enabled the company sell over 900, 000 cars since 1925 (Ogier Bamrud, 2011). Toyota invests in Peru, El Salvador, Venezuela, and Uruguay among other states. As such, Suzuki should explore other markets such as Argentina and Costa Rica in order to gain a competitive advantage. The following chart best explains competitor investment in Latin America. Extern al Information Many factors influence the ability to invest in a foreign country. They include politics, economy, technology, and legal procedures. Politics Politics determine the inter-boundary relations between States. It also determines the relationship between a government and the citizens. Moreover, it exists in the relationship between rivals in a target market. When Suzuki invests in Latin America, it should assess the growth potential in the states by reviewing profiles of other competitors. There is a possibility that the progress of competitors such as Toyota in Latin America could equally apply to Suzuki’s progress in the same place. According to Katz (1995), a politically stable country negotiates monetary exchange rates reasonably. It saves resources for public gain; this reduces the cost of taxation. Most Latin American States have unstable political grounds, which adversely affect businesses. Economics Inflation influences major decisions in this industry. Foll owing the 2009 to 2011 worldwide recession, companies developed media plans that had financial risk management measures. Inflation also influences exchange rates between countries. Considering it is an external factor, Suzuki cannot control it. Instead, it needs to develop a good strategic plan that will help it manage the unpredictable economic terrain in Latin America. Other economic factors that Suzuki needs to assess include the number of major and minor competitors in the target market. This will enable it establish showrooms in the most receptive states in Latin America. Technology Technology is a necessity in the current world. Companies take advantage of it to improve productive for marketing and distribution. Latin American residents should embrace latest technological advancements in order to ease Suzuki’s work in the North. In most cases, it is difficult to traverse a conservative culture when technological matters arise. The Suzuki Association of the Americas unde rstands that penetrating Latin America might be a challenge since most people uphold traditional cultures in doing business and in their thinking (Global Suzuki, n.d.). This might affect technological breakthrough in the country. Suzuki will have to introduce simple aspects of technology during the entry level, and later discuss complex technological matters. Legal Countries have dissimilar tax policies and legal procedures. In Latin America, Suzuki will have to abide to the government regulations in the target country. Suzuki should respect the Equal Employment Opportunities Code (EEOC) in order to avoid any scandals with the public. EEOC standards oppose inequality, gender discrimination, racial prejudice, and other issues that prevent minorities from getting equal employment opportunities. Besides complying with EEOC standards, Suzuki needs to embrace ethical work standards. It should have a code of ethics that all employees follow across different showrooms. Most companies that ignore legal and ethical issue often face scandals (Katz, 1995). A media response unit helps in redeeming brand image and winning public goodwill during such occasions. Current Users After introducing Maruti 800 to the African and Indian markets, it was evident that the car suited middle-income earners who sought to reduce traffic and fuel consumption. A similar case applies to Latin America. Users of Maruti 800 compliment its speed and ability to access various terrains (Global Suzuki, n.d.). In India and Africa, people use the car in both urban and suburban regions. The fact that it reduces congestion of public vehicles promotes its convenience to the suburban areas. People from such regions constantly seek markets in urban regions while acquiring resources from the rural areas. They choose Maruti since it maneuvers through different terrains. Maruti 800 has many traits including affordability, which is a principal factor to consider. India and Africa have huge populations of low and medium-income earners (Global Suzuki, n.d.). They have huge differences between the rich and the poor. This contributes to high poverty levels making it possible for people to acquire the basics only. Following the introduction of Maruti in this market, people displayed interest in ownership of cars for commercial purposes. Indians and Africans like Maruti 800 because of the low fuel consumption rate. A capacity of 300cc enables an individual to drive the car for almost two weeks without refueling. This encourages most people to own such models. Further, its maintenance is easy because of locally available spare-parts in various markets. Maruti 800 provides services for light-users because of its size. However, it does not damage easily; this reduces the cost of maintenance (Global Suzuki, n.d.). In summary, demographics and psychographics of audiences in India, Africa, and Latin America are close. They share related political and socio-economic challenges, and this shapes their mindset. The same applies to audiences who choose other cars from Suzuki, Toyota, and GM. References Bennett, J. (2014). General Motors Profit Falls 13%. The Wall Street Journal. Web. Global Suzuki. Suzuki Motor Corporation. Web. Katz, H. E. (1995). The Media Handbook. Lincolnwood, Ill., USA: NTC Business Books. Ogier, T., Bamrud, J. (2011). Company Report: South American Boost for General Motors. Latin Trade Group RSS. Web. Sarrazin, M. (2011). Toyota and its global strategy. Slideshare.  Web. Takahashi, Y. (2014). Toyota Aims to Top 10 Million in 2014 Global Sales. The Wall Street Journal. Web. This report on Suzuki Media Plan was written and submitted by user J0nah to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Spanish Armada

Due to rising tensions between England and Spain, in 1588 the two nations confronted each other in one of histories greatest naval showdowns. There were many reasons for the confrontation, but a few primary causations can be named. Firstly, there was an underlying conflict of Spanish Catholicism vs. English Protestantism. Phillip the II of Spain had the backing of the papacy and was ardently opposed to any kind of Protestantism. On the contrary, when Elizabeth became the Queen of England, she made Protestantism the official state religion and made attendance to the Church of England compulsory for all citizens. The religious rivalry between the two nations escalated steadily and eventually ended up in war. Prior to 1588, Spain had been fighting a Protestant rebellion in the Low Countries, and had been doing well. Opposed to the spread of Catholicism and Spanish rule, England saw it as her duty to send military aid to the Dutch Protestants. The war which had started as a Dutch rebellion had turned into a proxy war between the Spanish and the English. An already tense situation was made worse when Elizabeth executed Mary, Queen of Scotts, the Catholic wife of Phillip the II. The whole time that this religious rivalry was occurring, the problem of privateering was slowly gnawing away at the Spanish economy. Spain had established colonies in the new world and was exporting huge amounts of bullion to support her economy. The government of Spain absolutely relied on this money to make her economy function. The English crown actively supported privateering efforts which would serve two purposes: 1. to increase the wealth of England and 2. to detract from the wealth of Spain. These acts of privateering were a large cause of the showdown between Spain and England. There are two main reasons that Spain lost her Armada. First there was the issue of poor leadership. A few months prior to setting sail, the commander of the Sp... Free Essays on Spanish Armada Free Essays on Spanish Armada Due to rising tensions between England and Spain, in 1588 the two nations confronted each other in one of histories greatest naval showdowns. There were many reasons for the confrontation, but a few primary causations can be named. Firstly, there was an underlying conflict of Spanish Catholicism vs. English Protestantism. Phillip the II of Spain had the backing of the papacy and was ardently opposed to any kind of Protestantism. On the contrary, when Elizabeth became the Queen of England, she made Protestantism the official state religion and made attendance to the Church of England compulsory for all citizens. The religious rivalry between the two nations escalated steadily and eventually ended up in war. Prior to 1588, Spain had been fighting a Protestant rebellion in the Low Countries, and had been doing well. Opposed to the spread of Catholicism and Spanish rule, England saw it as her duty to send military aid to the Dutch Protestants. The war which had started as a Dutch rebellion had turned into a proxy war between the Spanish and the English. An already tense situation was made worse when Elizabeth executed Mary, Queen of Scotts, the Catholic wife of Phillip the II. The whole time that this religious rivalry was occurring, the problem of privateering was slowly gnawing away at the Spanish economy. Spain had established colonies in the new world and was exporting huge amounts of bullion to support her economy. The government of Spain absolutely relied on this money to make her economy function. The English crown actively supported privateering efforts which would serve two purposes: 1. to increase the wealth of England and 2. to detract from the wealth of Spain. These acts of privateering were a large cause of the showdown between Spain and England. There are two main reasons that Spain lost her Armada. First there was the issue of poor leadership. A few months prior to setting sail, the commander of the Sp...

Cultural Literacies Assignment Essay Example | Topics and Well Written Essays - 1000 words

Cultural Literacies Assignment - Essay Example Montgomery wondered if the ubiquitous and integrated nature of marketing in digital political engagement practices could serve to connate civic identity and brand identity during this key formative stage it is not Internet use per se, but patterns of use featuring the exchange of information that matters. We leave digital footprints that are ever present, highly informative about us as a digital user, and readily available to those seeking the information. As a result, are we entering an era where digital voyeurism becomes highly profitable? How are we to know, for example, the intent of each and every person making use of participatory media? There rightly is a lot of concern over cyber-bullies and cyber-predators. What about those individuals though that collect information about user interaction for commercial purposes? The concern is not big brother in that the government is highly unlikely to keep pace with, let alone move ahead of, ICT companies’ technological advances. He expressed greater concern about a host of digital little brothers. In this instance, what if I as a marketer cast a wide net on MySpace or Facebook by seeking ever wider and wider social networks and then using my access to individuals’ profiles to create a marketing profile of the digital you. Placing this in an offline context, how would you respond if after watching you go to your usual place of exercise 10 or 12 times I came to realize the brand of pants, shirts, socks, shoes and equipment you wore, what perfume or aftershave you liked, and how you did your hair (or not!), I started posting coupons or ads where you exercised? While creepy offline, it is becoming increasingly acceptable online. In one sense, up to this point Internet use has been characterized by anonymity, but it is also suggested that we need to consider our off-line selves as distinct from online or digital selves Besides uploading content, users also willingly and unknowingly provide important infor mation about their profile and behavior to site owners and metadata aggregators. Before users can actually contribute uploads or comments to a site, they usually have to register with their name, email address and sometimes add more personal details such as gender, age, nationality or income. Their subsequent media behavior can be minutely traced by means of data bots. More importantly, all users of UGC sites unwittingly provide information because IP addresses the majority of which can be connected to a user’s name and address – can be mined and used without limit by platform owners. Permission to use metadata towards specific purposes is commonly regulated by a site’s service agreements (Terms of Use), which users are required to sign. Metadata can be mined for various purposes, from targeted advertising to interface optimization, but the bottom line is that users have no power over data distribution. 2) The societal role(s)/depictions of the users of this sit Online networking not only builds social, but also commercial, capacity. Marketers speak of recruiting evangelists by in?uencing members of each social network and turning them into brand breeders or brand advocates for products. Youth are offered incentives to incorporate brands into their user-generated content and